Analytics

When it comes to analytics we look at it as two sides of the same coin

You have a data(or facts/figures/fad’s/opinion) or some information at hand and you want to figure out if it will lead to a benefit(or loss) or is it going to be a part of the process that yields’ benefit (or loss).
You are looking for a particular outcome(benefit) and want to ensure that the data(or facts/figures/fad’s/opinion) can be used to point you in the right direction.

Some of the analytical examples we have been involved with or can help in include

Competitive Intensity Benchmarking: Some competition is healthy for business, however in commodity markets competition may also lead to cannibalisation and missed opportunities.
Traffic Benchmarking: The value a business can create will be based on the traffic it gets in terms of vehicle or foot traffic ( the case is very similar in online though the measurements and ways to convert are different)
Demographic Benchmarking: The benefit to your business will flow from customers. If you have a physical store you will need to have an understanding of demographics including spending trends, consumption patterns, through traffic, transient traffic in your area (if your business is online you will have measures on where the traffic is coming from).
Market Benchmarking: When entering new markets benchmarking which ones are ripe for entry. This is also used in the reverse when an organisation is looking at store closures and want to find out which stores to close and then the benchmarking is done on the basis of potential and not past revenue which can be misleading.

Examples:

Strategy