The word strategy took its origins to greek word stratēgos, eluding to winning at war. We work with the commonly accepted meaning which relates to achieving the aim.

This requires complete clarity on where we are, where we want to be and work out how we will get there.

The less discussed underpinning concept of why we want to get there in the first place, who we want to be with when we get there and how we will know when we get there.

We focus on our projects based on the above underpinning concept. We continue to work with the projects like

• Expansion of business into a new area

• Identifying gaps in the market to launch new offering

• Alignment of marketing message to market profile

• Evaluating total addressable market and ways to expand it.

• Evaluating the market potential for a product or service.

• Network planning - for territory management

• Resource planning for staff in a territory network.

• Market Penetration: Assessing/increasing level of penetration in a geographic region.

• Market Identification: Identifying the market that is aligned with offering/ New market that is likely to have potential.

• Top n and bottom m customer identification and profiling.

• Identification of core catchment area and potential area and ways to stretch it.

• How often your customers are switching to other products or brand.